You probably don't want to hear this, but Skylanders have once again joined forces with Frito-Lay.
This giveaway is quite similar to past giveaways in that there will be a winner every 15 minutes. However, the method(s) of entry have changed a bit.
How Do I Enter?
So as the ad begins to explain, you can enter through a smartphone app. However, according to the Official Rules, you can also enter via a Toll-Free Number:
3. TWO (2) WAYS TO PLAY:
(a) Mobile Phone/Tablet: During the Game Period, purchase any specially-marked Frito-Lay Classic Mix or Flavor Mix variety pack (while supplies last). Use your smart phone or other web-enabled device with data plan to download the free Blippar application (“App”) from the Apple App Store (IOS Download: http://itunes.apple.com/gb/app/blippar/id410604563?mt=8) or the Google Play Store (Android Download: https://play.google.com/store/apps/details?id=com.blippar.ar.android&hl=en). Once the App has been downloaded on your smart phone or other web-enabled device, launch the App. Scan the back of the bag with Blippar's in-app scanner and then follow the App instructions to input your first name, last name, date of birth, email address, and zip code. If your mobile phone or tablet screen displays a winning prize message, you are a winner of a prize (subject to verification). The message will also provide next steps to claim your prize. If your mobile phone or tablet screen displays a non-winning prize message, you are not a winner of a prize. Message and data rates apply.
(b) Call Toll-Free: To play without making a purchase, call toll-free 1-800-978-3765 and follow the automated instructions to play for a chance to win a prize (also a “Play”). Callers will be required to provide their phone number, including their area code, and date of birth (as two digits for month, two digits for day, and four digits for year) to verify eligibility. If you are a winner of a prize, you will hear a voice message indicating that you have won (subject to verification). The message will also provide next steps to claim your prize.
What Can I Win?
The prizes are Limited Edition Fire Bone Hot Dog figures. To make things more complicated though, there are three color variations. Fire Bone Hot Dog will be holding a bone with either green, red, or purple flames. Unfortunately, you will not get to choose the color of your prize.
If you take a close look at Step 2 above, you can see what looks to be pictures of the prizes. It looks like Hot Dog is completely white with the only color coming from the flames. I think this could be a really cool look.
4. PRIZE DETAILS/ODDS: Prizes (5,856; one  awarded for every fifteen  minutes of the Game Period): One (1) Skylanders® Fire Bone Hot Dog “Treasure Hunt” character with either a green, red, or purple-flamed bone. Approximate Retail Value (“ARV”): $9.99 each. Each Skylanders® Fire Bone Hot Dog character will be holding a bone replica in its mouth. The color of the bone flame is at Sponsor's sole discretion; winner does not receive choice of color. Winners must accept prize as stated by Sponsor or prize will be forfeited and awarded to an alternate potential winner. Odds of winning depend on the number of eligible Plays received and the time in which they are received. Total ARV of all prizes is $58,501.44. Limit four (4) Skylanders® Fire Bone Hot Dog character prizes per person/household.
According to the Official Rules, you can also see that there will be 5856 prizes awarded.
This giveaway begins on July 7, 2014 and ends on September 5, 2014.