Not always. (But it will typically be close.)
Many of the images used on this site are stock images or digital renderings.
Colors may vary slightly on each figure.
It should be noted that many Traps and figures holding Traptanium weapons experienced a loss of color in later production runs. This is not typically sun damage. This is simply how they came from the factory and how they were sold in stores.
If you want to get a preview of the items before they are added to the SCL Shop, feel free to check out my Skylanders Unboxing Live Streams on the SCL YouTube Channel. Be sure to subscribe to the channel and turn on notifications so you can catch all the latest additions!